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Yao Liu

Senior Product Designer

  • LinkedIn

My Story

I consider myself not only a senior product designer, but also an innovator. I am passionate about how people as complex organisms interact with every element of their surroundings naturally, as well as exploring the better possibilities of human-machine relationships. With 9 years of experience in diverse design fields, I have had the opportunity to work on a wide range of innovative products, from fashion products to web platforms and mobile applications.

Throughout my career, I've learned firsthand the importance of understanding market and customers’ needs, crafting seamless services and user experiences, and aligning design solutions with business objectives.


Mentorship Focus Areas:

- UX/UI Design: I can guide you through the principles of user-centered design, wireframing, prototyping, and creating visually appealing interfaces. We'll delve into the nuances of designing for different platforms and devices, ensuring consistency and usability across the board.


- Service Design: Let's explore the holistic approach to service design, where we'll analyze touchpoints, map out customer journeys, and identify opportunities for improvement. I'll share techniques for co-creation, blueprinting, and implementing service design strategies to enhance user satisfaction and drive business success.


- User Research: Understanding your users is paramount to creating meaningful design solutions. I'll teach you how to conduct user research effectively, employing methods such as interviews, surveys, and usability testing. We'll learn how to derive actionable insights from data and iteratively improve your designs based on user feedback.

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